Hampton Inn – Provo

WEBSITE INFO

DESIGN: Redesign

SITE TYPE: Wordpress

INDUSTRY: Travel

REASON:

• Website out of date
• Targeting wrong market
• Weak call to actions
• Difficult to edit
• Unclear value propositions

Backstory:

Hampton Inn Provo previously targeted BYU visitors and students. The results of their marketing were unclear and the website didn't provide much value. Additionally, new opportunities opening up which caused the site to unintentionally ostracize valuable markets.

With Rocky Mountain University students regularly coming into town, a new message was created to help grab their business as well as improve the hotel's perceived value.