Mergenthaler Transfer and Storage
www.mergenthaler.net
WEBSITE INFO
DESIGN: Redesign
SITE TYPE: Wordpress
INDUSTRY: Professional Services
REASON:
- 90's design website - Old & Ugly
- Outdated low quality content wasn't relevant to visitors
- Poor page layouts confusing visitors
- Poor SEO - Basic SEO principles weren't being followed
- Calls to action weren't obvious resulting in no visitor action
- Navigation didn't reflect potential customers needs
- Website content didn't guide visitors through the website
Backstory:
The Salt Lake office of Mergenthaler was failing. Mike hastings came in from out of town to take over the Marketing/Sales division and turn it around. His goal was to use a new website to help drive leads. Mergenthaler is a veteran in the moving and transfer industry but had no local SEO presence and therefore weren't getting any leads from their website. After doing some research Mike found Sebo Marketing. Sebo was highly recommended by others he contacted and so Sebo took on the project. What Sebo liked most about Mergenthaler was their desire to partner for long term results.
After partnering Sebo tackled their website creating a modern design unique to the industry, targeted content that guides visitors through the website to become leads, and valuable moving resources for potential and past clients.