How Sumsion Business Law Tripled PPC Lead Volume
Increase in PPC Leads
Increase in Paid Traffic
Decrease in Cost Per Lead
Meet the Business
Sumsion Business Law is a top business law firm in Utah. They are results oriented and save their clients thousands of dollars with their unique billing structure. With 50+ years of combined experience, Sumsion Business Law makes their clients happy, while offering a wide variety of legal services.
Marketing Goals
Sumsion Business Law had more budget for their online marketing and the goal was to maximize that additional budget. We knew we needed to expand our target to ensure we would be able to fulfill the expectations of the client. After reviewing all their services, we decided the best course of action would be to create a campaign to target new keywords they were not previously targeting. It’s essential when we set up a new campaign that we ensure our targets are wide enough to gain traction, but narrow enough that we aren’t wasting budget on irrelevant terms. We do this through carefully choosing the best keywords, writing a compelling ad, and then pointing that ad to a relevant and actionable landing page.
The Challenge
Our Approach
Budget Allocation
Account Expansion & KW Research
New Ads & Landing Pages
Our Results
- 265% Increase in Leads
May: 29.76 | October: 108.50 - 297% Increase in Traffic
May: 212 | October: 842 - $1.90 Decrease in Cost Per Lead
May: $39.62 | October: $37.62
Overall, the client was pleased with the increase in the volume of their leads. Their budget was going to all the right places and they enjoyed the extra clients coming from their PPC ads.
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