How Our Client Drove More Conversions – A Success Story

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%
Increase in Conversion Rate
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Decrease in Cost Per Conversion
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More Conversions Generated

Meet the Business

Our client is a credentialing company with services like contracting, audits, and consulting for a wide range of professional fields. This company has worked with a digital marketing agency in the past, but wanted to team up with Sebo to see how we could help improve their online presence. 

Marketing Goals

Our client wanted to increase their online presence and get more leads through conversions on their website. More leads for their company’s website through their Google ads would increase the company’s overall revenue.

The Challenge

This company had major issues with conversions from their Google Ads. The client was unhappy with the digital marketing agency they previously worked with, which was not able to get them the results they wanted. They had received some incorrect, faulty advice on their ads and it was hindering them from being able to grow and get the conversions they desired.

Our Approach

In Depth Audit of Account

We went into the client’s Google Ads account and performed an audit for it on what makes a Google Ads account get the best results in terms of conversions, growth, and traffic. We identified different actions that the client could take to improve their conversions and with their website in general.

Correct Setup of Data Tracking

When conducting our audit, we noticed that conversion tracking was not set up correctly in their account, which contributed to the number of leads they were converting on their website. We promptly went into their account to make sure that everything was connected and added correctly and made any necessary adjustments.

Keyword Research

In the client’s account, there were some keywords that we thought would be best removed or paused on their campaigns so they would not show up for searches they wouldn’t want to show up for. This allowed the client to pursue the keywords that would help them get more conversions and see real results.

Consistent Account Optimization

We made some changes to the text of their responsive search ads and were able to increase their ads budget due to the increase in conversions the client received with all the changes made to their ads account.

Our Results

Compared to Previous 6 Months
We were able to optimize their ads and set up conversion tracking correctly in their account. Here’s a snapshot of the measurable improvements:

  • 1,630% Increase in Conversion Rate
    Period 1: 1.27% | Period 2: 21.96%
  • 90% Decrease in Cost Per Conversion
    Period 1: $276.31 | Period 2: $26.14
  • 652 More Conversions Generated
    Period 1: 54 | Period 2: 706

This company noticed an increase in their conversions shortly after and was happy with the results. There was an instant increase in leads and we have been able to sustain this growth over the last 5 months.

Are You Ready to Get Results?

Contact Sebo
Marketing

Let’s talk through your goals to
see if we’re a match to help you
reach your objectives.

Get a Marketing
Audit & Proposal

Our veteran team will deliver a
thorough marketing audit and
roadmap proposal.

Enjoy Increased
Leads & Growth

Watch as sales increase with
a dedicated, expert team in
your corner.
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