How Our Client Supercharged Website Conversions – A Winning Strategy

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0
More Conversions (2.68k Total)
$
0
Decrease in Cost Per Conversion
0
%
Increase in Conversion Rate

Meet the Business

Our client sells unique flooring solutions for a variety of different situations. This company believes that the right flooring is essential for those in their target demographic in order to perform ideally and with skill and confidence.

Marketing Goals

This company wanted more leads from their Google Ads and came to Sebo to see how that was possible. In the past, they were doing well with conversions, but we were tasked with helping them take that next step forward for increased conversions.

The Challenge

This company’s Google ads account was consistently pulling around the same number of conversions each month. Although our client had a fair number of conversions each month, their predicament was that their ads were not showing any considerable growth. They wanted more growth in the form of leads for their products.

Our Approach

Keyword Research and Implementation

We went into our client’s account and we found keywords that were irrelevant that their ads were showing up for. As soon as we saw these keywords, we excluded them from showing up in future ads so that the ad’s budget would go towards helpful keywords instead. We also added more keywords that would help our client’s ads show up in the right situations for the right people.

Campaign Strategy

Our client’s campaigns needed constant monitoring to ensure that they were performing to the best of their ability. This included occasionally changing the campaign bid strategy, bid adjustments, moving the budget around different campaigns, creating whole new campaigns, changing audience segments, and more.

Additional Ad Assets and Scheduling

The campaigns within our client’s account were lacking some assets that would optimize their campaigns. We went in and added different assets such as sitelinks, callouts, and images. We also changed the time of day that ads were supposed to be active and showing to potential customers, which helped the company follow up on leads better since their ads would only be shown during their business hours.

Our Results

Compared to Previous 6 Months
We were able to optimize their campaigns. Here’s a snapshot of the measurable improvements:

  • 882 More Conversions Generated
    Period 1: 1,798 | Period 2: 2,681
  • $3.95 Decrease Cost Per Conversion
    Period 1: $20.75 | Period 2: $16.80
  • 3.62% Increase in Conversion Rate
    Period 1: 8.46% | Period 2: 12.08%

Our client was very pleased with the results of their PPC campaign after Sebo took over. They are getting much more value for their campaigns, and are currently getting more leads than they had in the past.

Are You Ready to Get Results?

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roadmap proposal.

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