Google Analytics is essential for tracking visitor behavior, understanding top-performing pages, and identifying where your leads are coming from. But to fully leverage its potential, it’s crucial that the tool is properly installed and configured—and that you have access to the data. Without this setup, your website can’t provide the insights necessary to optimize performance.

How do I know if my website has Google Analytics Installed?

Visit tagassistant.google.com, enter your domain, and look for G- tags. These indicate that Google Analytics (GA4) is installed. Other tags you may see include AW- tags, which are for Google Ads, and GTM- tags, which relate to Google Tag Manager. If you need assistance, our team can help verify the installation and ensure it’s properly configured.

Google Analytics Access

Fantastic! Google Analytics (GA4) is one of the most powerful tools available to track your website’s performance. Now that GA4 is installed and you have access, you can start analyzing valuable insights about user behavior, top-performing pages, and your overall website performance.

From this point, you should start reviewing key metrics, such as:

  • Website traffic
  • User demographics and interests
  • Conversion rates
  • Event tracking (form submissions, clicks, etc.)

If you need help interpreting the data or setting up custom events, our team is available to assist in making sure your GA4 setup is optimized to meet your business goals.

Setup Key EventsStep 3 – Start Gathering Data

Google Analytics Access

If GA4 is installed but you don’t have access to your account, it’s crucial to gain control in order to take full advantage of the data it collects. Here are some steps to help you get access:

Who might have access?

  • The CEO or business owner
  • Your marketing director or team
  • The marketing agency currently or previously working on your site
  • The company that built or maintains your website
  • Any past agencies or contractors that handled your online marketing or website
  • Don’t forget to check all of your Google Accounts.  Sometimes people create them under their personal Google accounts.

Contact these individuals or teams and request access to your GA4 account. If you’re still unable to gain access you may need to start fresh with a new Google Analytics account. Please note, however, that doing so means you will lose any historical data that the previous account captured.

Once you have an account and you have access you can make sure Key Events are setup and then move on to the next step.

Setup Key EventsStep 3 – Start Gathering Data

Google Analytics is NOT Installed

Setting Up GA4

If GA4 is not installed on your website, it’s easy to get started. Here’s how you can set it up:

  1. Create a GA4 Account:
    • Go to the Google Analytics Setup page.
    • Sign in with your Google account, or create one if you don’t already have one.
    • Follow the prompts to create a new GA4 property for your website.
  2. Add the GA4 Tracking Code to WordPress:
    • After setting up your GA4 account, you will be provided with a unique tracking ID (it starts with G-).
    • For WordPress, you can use a plugin like Site Kit by Google or manually add the tracking code to your site’s header.

For detailed instructions, check out Google’s Setup Instructions for GA4.

Don’t forget to set up some Key Events for your website objectives.

Setup Key EventsStep 3 – Start Gathering Data

Consider Adding Google Analytics (GA4)

While you may be using another tool to track your website’s data, we highly recommend integrating Google Analytics (GA4) alongside your current tool. GA4 is the industry standard for web analytics, and it provides powerful insights into user behavior, events, conversions, and much more.

If you’re satisfied with your current tool but would still like to access GA4’s unique features, we recommend adding it to your existing tracking setup. You can customize event tracking in GA4 to align with your tool and gain access to its advanced reporting capabilities.

For more information on how to adapt GA4 to work alongside your current solution, Google’s GA4 Setup Guide provides detailed instructions on integrating GA4 with other platforms.