Google AdWords is Now Google Ads
On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that “Google AdWords is becoming Google Ads”. Why Did Google Change the Name? When Google AdWords…
Why Did Google Buy Waze?
In July, Google reached out to me to talk about Waze and some very interesting developments. I got on several calls with Google and we reviewed a new way to…
More Website Traffic
One of the most common requests we get is something like We have a brilliant [idea, product, service, etc], but just too few people know about us. We like our…
SEO Companies in Utah
I regularly get asked about what makes Sebo different than the other SEO companies in Utah. Here are some of the more common questions I get. Where are Sebo’s clients?…
The Only 2 Metrics You Need to Predict If Your Digital Marketing Will Be Profitable
Digital Marketing is unique because of its ability to measure and record customer behavior. You can track practically anything on your website. Unfortunately, if you’re a beginner to online marketing,…
What is Search Engine Optimization (SEO)?
Simply put, Search Engine Optimization is an internet marketing strategy to improve webpage rankings on search engines. Improving rankings will increase website traffic, which should in turn increase sales. This…
What is Digital Marketing?
Intro to Digital Marketing Digital marketing is a buzzword, but what exactly does it mean? The simplest way I can think of to describe digital marketing is internet money-making magic.…
What is Search Engine Marketing
People use different phrases for different things. For example, common industry words and acronyms include SEM, Search Engine Marketing, SEO, Search Engine Optimization, PPC, Pay Per Click, Search Marketing, AdWords,…
AMP Boosts Mobile Pages – Dramatically Decreases Load Times
AMP is a new standard to dramatically decrease load times on mobile devices. The open-source initiative, announced by Google last October, has the stated objective of “dramatically improv[ing] the performance…
Sebo Marketing Moves to Provo
After moving into Sebo’s first office in 2005, and after years and years of being settled in Orem Utah, Bruce Rowe decided to stop renting and move the company to…