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How 365 Golf Elevated Organic Search Results & Unlocked Massive Growth Potential

365 Golf wanted to show up better in Google’s search results for organic keywords related to their business. We implemented an SEO strategy to further these goals.
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0
%
Increase in Number of Keywords on Google's Radar
0
%
Increase in Organic Traffic

Meet the Business

365 Golf offers state-of-the-art indoor golf simulators, providing golfers with the opportunity to practice, play, and improve their game year-round, regardless of weather conditions. These simulators provide realistic virtual experiences for users to play on which include famous courses.

Marketing Goals

When we started working together, 365 Golf had just launched a brand new website, with an updated look and feel. Our main goals were to optimize the new website, putting together a robust SEO plan that would help them be discoverable by as many people as possible.

The Challenge

We began work on their site in 2022 with a comprehensive audit that assessed their website and reviewed the competitive landscape, identifying key opportunities for growth. Following this analysis, we determined an SEO strategy that matches their goals. This strategy included content creation, implementing our coined “5 components of SEO,” collaboration with Google’s tools to make data-driven decisions, and a review of the competitive landscape to allow for optimum growth.

Our Approach

In-Depth SEO Audit

We conducted a comprehensive SEO audit to identify areas for growth, pinpointing specific opportunities to boost organic traffic.

Content Expansion

We developed targeted pages focused on high-potential keywords, enhancing both topical relevance and search visibility.

Monthly Keyword Research

By regularly refreshing our keyword targeting, we stayed aligned with high-intent search terms and evolving trends, ensuring continuous relevance.

Link-Building Strategy

We implemented a link-building plan to boost the authority of new pages, helping them climb in search engine rankings and attract more qualified traffic.

Our Results

2022 vs. 2024
The number of keywords on Google’s radar refers to the amount of unique search queries that users input into Google’s search engine that our website shows up for. The more keywords we have on Google’s radar, the more visibility our site will get. Our focused approach resulted in a massive increase in the number of keywords on Google’s radar which translates to increased visibility, greater lead flow, and increased conversion rate. Here’s a snapshot of the measurable improvements:

  • 8,233% Increase in the Number of Keywords Visible to Google
    2022: 12 | 2024: 1000
  • 96% Increase in Organic Traffic
    2022: 3,395 | 2024: 6,651

These changes illustrate the effectiveness of combining technical SEO, content optimization, and link-building strategies to drive meaningful growth. The graphics to the right show the increase in organic keywords and traffic throughout the time period.

Are You Ready to Get Results?

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Get a Marketing
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roadmap proposal.

Enjoy Increased
Leads & Growth

Watch as sales increase with
a dedicated, expert team in
your corner.
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