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How Barebones Living Boosted Online Sales with Explosive Organic Traffic Growth

Barebones Living wanted to improve their organic rankings and traffic. We focused on specific keywords and strengthening their website and saw great results.
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%
Increase in Organic Traffic
0
%
Increase in Potential Organic Traffic

Meet the Business

Barebones Living, an online retailer specializing in high-quality outdoor gear, approached Sebo Marketing with the goal of enhancing their organic visibility and driving even more traffic to their website. While they already had a strong brand presence and a steady flow of online traffic, they recognized the importance of improving their SEO efforts to maximize their digital presence and drive more sales.

Marketing Goals

Their goal was not just to focus on their top-selling products but to strengthen the entire website, improve the visibility of all their product categories, and ensure that their website was positioned for long-term organic growth. The aim was to increase their online reach and set the foundation for future success.

The Challenge

Although Barebones Living already had a steady flow of traffic, they were looking to boost their organic rankings across a wider array of products and categories. While they had some positive rankings, many of their product and category pages weren’t fully optimized for the keywords that would make the biggest impact on traffic. Organic visibility for many of their important pages was still lacking.

Our Approach

In-Depth SEO Audit

Barebones Living has a ton of pages and products. We started by making a massive list of all of their URLs. From there, we analyzed on-page optimization, technical performance, and content quality for all pages.

On-Page Optimization

We used that data to create a roadmap; we detailed what it would take for each page to be fully optimized and positioned to rank well. We did extensive keyword research and made sure we had identified high-potential keywords for each page.

Link-Building Strategy

Every holistic SEO strategy requires a robust link-building plan. Each month, we would evaluate Barebones’ backlink profile and then obtain links from high-quality sources. Over the years and months, we have built countless links to Barebones’ website, increasing the authority of all of their pages and increasing their likelihood to rank well for more keywords.

Our Results

One Year Time Period
Our comprehensive SEO approach led to significant gains for Barebones Living. Key results include:

  • 109% Increase in Organic Traffic
    Oct 2023: 11,779 | October 2024: 24,572
  • 96% Increase in Potential Organic Traffic
    Oct 2023: 769,000 | Oct 2024: 1,510,000

The graph on the right shows the potential traffic growth throughout the one year period. Over the past few years, our collaborative work on their SEO has led to huge growth in their organic traffic. Even more exciting, their potential for future organic traffic has skyrocketed. They’re now positioned for massive gains in the coming years.

Are You Ready to Get Results?

Contact Sebo
Marketing

Let’s talk through your goals to
see if we’re a match to help you
reach your objectives.

Get a Marketing
Audit & Proposal

Our veteran team will deliver a
thorough marketing audit and
roadmap proposal.

Enjoy Increased
Leads & Growth

Watch as sales increase with
a dedicated, expert team in
your corner.
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