How Binky Bro Increased Clicks with Non-Branded Keyword Strategy
Increase in Clicks from Non-Branded Searches YOY
Increase in Impressions from Non-Branded Searches YOY
Increase in Rankings for Non-Branded Searches YOY
Meet the Business
BinkyBro is a children’s lifestyle brand that specializes in stylish, trendy hats and apparel for girls and boys. Their products include snapbacks, beanies, and other clothing items designed with a focus on surf, snow, skate. BinkyBro aims to provide high-quality, fashionable accessories that both kids and parents will love. The brand emphasizes adventure, outdoor fun, and a cool, laid-back style.
Marketing Goals
We partnered with BinkyBro to improve their visibility online and drive quality leads to their site. Over the course of our working with them, they’ve experienced substantial increases in organic website traffic and conversion rates, reflecting the impact of a strong SEO foundation and continued optimization. Specifically, Binky Bro wanted to increase visitors from non-branded keyword searches (i.e. “new” traffic). Data comparing the last 3 months of 2024 with the last 3 months of 2023 show an impressive rise in organic clicks from non-branded searches.
The Challenge
Our Approach
In-Depth SEO Audit
On-Page SEO
Monthly Competitive/Keyword Research
Link-Building Strategy
Our Results
- 94% Increase in Non-Branded Organic Clicks
Year 1: 3,760 | Year 2: 7,330 - 96% Increase in Non-Branded Organic Impressions
Year 1: 642,000 | Year 2: 1,260,000 - 32% Increase in Rankings for Non-Branded Organic Rankings
Year 1: 1,604 | Year 2: 3,138
These screenshots from Google Search Console compare non-branded clicks from the last 3 months of 2024 vs. the last 3 months of 2023
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