How Our Client Built Brand Awareness & Improved Online Visibility

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0
%
Increase in Organic Visibility
0
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Increase in Organic Visibility for Target Keywords

Meet the Business

Our client is a professional lighting retailer who sells a wide variety of high-quality products and services to their target consumers.

Marketing Goals

The main goal was to increase our client’s online visibility by targeting relevant keywords, improving search rankings for those keywords, and boosting traffic to their website. From these efforts, our client hoped to increase their brand awareness and to  generate more leads from the new website traffic.

The Challenge

Although our client had an established brand, they struggled with visibility for non-branded search terms. Their website wasn’t ranking well for many keywords that potential customers were using, resulting in missed opportunities to attract valuable traffic and leads. Our challenge was to ensure that their website was even more discoverable for key terms to attract more qualified traffic and improve their visibility.

Our Approach

In-Depth SEO Audit

We began by conducting a thorough audit of our client's website to identify areas for improvement. We pinpointed high-potential keywords that were relevant but underperforming in search rankings. The audit also included a review of their on-site SEO, page structure, and overall user experience to ensure better visibility.

On-Page Optimization

After identifying the best keywords, we optimized the product/service pages on our client's website. This included adjustments to title tags, headers, content, and more to incorporate the target keywords while ensuring a seamless user experience. The goal was to improve rankings on Google's SERP and drive more relevant traffic.

Link-Building Strategy

We implemented a link-building strategy of utilizing quality external sites to boost the authority of specific product pages, helping increase visibility to prospective customers. This also helped enhance the credibility and trustworthiness of their website in the eyes of Google.

Our Results

Over a 16 Month Period
Our efforts led to significant improvements in organic visibility and search rankings for our client. Key results include:

  • 43% Increase in Organic Visibility Year Over Year
    Period 1: 1.14 Million | Period 2: 1.63 Million
  • Up to 434% Increase in Organic Visibility for Target Keywords
    Keyword 1: 57% | Keyword 2: 35% | Keyword 3: 73% | Keyword 4: 434% | Keyword 5: 217% | Keyword 6: 292%

Information to the right refers to impressions and organic visibility overall, and for different target keywords. These results demonstrate the effectiveness of a focused and targeted SEO strategy. As a result, our client experienced a large  increase in traffic and overall visibility, driving more qualified leads to their website.

Are You Ready to Get Results?

Contact Sebo
Marketing

Let’s talk through your goals to
see if we’re a match to help you
reach your objectives.

Get a Marketing
Audit & Proposal

Our veteran team will deliver a
thorough marketing audit and
roadmap proposal.

Enjoy Increased
Leads & Growth

Watch as sales increase with
a dedicated, expert team in
your corner.
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