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How Oakhaven Builders Increased Organic Impressions & Climbed the Rankings

Oakhaven Builders needed a strategy to help them increase their visibility online. We implemented a full SEO campaign, boosting their organic impressions and keyword rankings.
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0
%
Increase in Organic Impressions
0
%
Increase in Number of Ranking Keywords

Meet the Business

Oakhaven Builders is a trusted home remodeling company based in Utah, specializing in high-quality renovations and construction projects. With a focus on creating functional and beautiful spaces, they offer a range of services including kitchen, bathroom, and basement remodeling. Known for their craftsmanship and attention to detail, Oakhaven Builders helps homeowners transform their visions into reality. With a strong commitment to customer satisfaction, they have built a reputation for delivering exceptional results and building lasting relationships with their clients.

Marketing Goals

Oakhaven Builders had a goal to boost brand awareness, increase discoverability, and attract the right audience through relevant SEO efforts. They needed an effective strategy to help them stand out in their competitive market and position themselves as the go-to choice for home remodeling and renovation services in their area.

The Challenge

Oakhaven Builders faced significant visibility challenges online. With a limited online presence, they were not ranking well for critical local keywords that would connect them with potential clients in their service areas. The construction and remodeling industry is highly competitive, and Oakhaven Builders needed a robust strategy to get noticed. Additionally, they needed help targeting the right audience—those who were actively searching for remodeling services in the cities they serve. Without a strong SEO foundation, their website was not able to drive relevant traffic or generate the leads they needed to grow their business.

Our Approach

In-Depth SEO Audit

We began by conducting a thorough SEO audit of Oakhaven Builders’ website, analyzing current performance and identifying key areas for improvement. A specific focus was placed on local keyword rankings, as these were crucial for targeting their service area and increasing local traffic.

Content Strategy

Based on the keyword research, we developed a content strategy that involved creating new pages targeted around high-value keywords. We built content for various services and expanded coverage on specific locations like Lehi, Bluffdale, Sandy, and Draper. This allowed us to rank for highly relevant terms that were previously untapped.

Monthly Keyword Research

We performed extensive keyword research to identify high-potential, actionable keywords that would resonate with Oakhaven Builders' target audience. By focusing on terms like “basement remodeling,” “kitchen renovation,” and “bathroom remodel,” we were able to better align their content with what users in their target cities were searching for.

Link-Building Strategy

To increase the authority of their website, we executed a link-building strategy. We focused on obtaining backlinks from reputable sites to increase the credibility and trustworthiness of Oakhaven Builders’ web pages. This helped improve their SEO rankings and contributed to the dramatic increase in keyword rankings and impressions.

Our Results

Comparing 2-3 Month Periods
Our efforts resulted in a significant increase in organic visibility and search rankings for Oakhaven Builders, yielding impressive results:

  • 574% Increase in Organic Impressions
    Period 1: 2,300 | Period 2: 13,200
  • 550% Increase in Number of Ranking Keywords
    Period 1: 61 keywords | Period 2: 336 keywords

Additionally, Oakhaven Builders started ranking for high-value, local keywords such as “basement finishing”, “bathroom remodel”, and “kitchen remodel”, which had previously been out of reach. Keywords were also ranking in surrounding cities. These targeted keywords were relevant to their service areas, helping them connect with more potential clients. These results illustrate how combining keyword targeting, content optimization, and strategic link-building can significantly impact organic search rankings and overall organic impressions.

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