How Our Client Exponentially Increased Conversions and Decreased Cost Per Conversion
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Meet the Business
Our client is in the portable flooring business. They make hosting events even easier by flexibly allowing you to have your event almost anywhere. This company believes in providing quality products and services to its customers.
Marketing Goals
This company came to us in hopes of increasing the number of leads coming from their website, so we helped them do just that by having a conversation with them where we could determine the best action items for making needed changes to their Google Ads account.
The Challenge
Our client’s PPC account was struggling to receive any conversions in the beginning of its lifetime. What they were currently doing was just not working for their business model. They needed to get more customers so they could make more money so that their Google Ads would be worth it to them.
Our Approach
Keyword Research and Implementation
We scoured their account for both good and bad keywords. We removed keyword phrases they were showing up in searches for that would be irrelevant, redundant, or hurt their account growth. That way, the best keywords and search terms could be doing the heavy lifting for their campaigns.
Campaign Monitoring
Our team closely monitored the different campaigns running on their account. We paused campaigns when needed and made others active again when needed. This way they could spend their budget on the products and services they found most valuable at that time. We also set up a promotional campaign for them to kickstart their growth.
Correct Conversion Tracking
To make sure that our client was correctly tracking conversions in their account, we audited the conversion tracking in their account. They had conversions that were marked as primary that should have been secondary and conversions that were not doing any good for them anymore that needed to be deleted.
Small Budget Increases
The account is now doing well enough that adding more money to spend to their PPC account in order to increase conversions looks like it will be profitable for them. This means that the value per visitor was substantially more than what they were paying for their ads. They would make more money in their business just by getting more conversions and scaling up their ads.
Our Results
Comparing Two Three Month Periods
When our team made these changes, it drastically increased all numbers related to conversions in our client’s account. Here’s a snapshot of improvements to the account:
- 284% Increase in Conversions
Period 1: 711 | Period 2: 2,731 - 193% Increase in Conversion Rate
Period 1: 4.06% | Period 2: 11.86% - 73% Decrease in Cost Per Conversion
Period 1: $77.15 | Period 2: $20.46
These powerful results show the importance of optimizing your Google Ads account and increasing your budget when it becomes more profitable to your business.
Are You Ready to Get Results?
Contact Sebo
Marketing
Let’s talk through your goals to
see if we’re a match to help you
reach your objectives.
see if we’re a match to help you
reach your objectives.
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Audit & Proposal
Our veteran team will deliver a
thorough marketing audit and
roadmap proposal.
thorough marketing audit and
roadmap proposal.
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Leads & Growth
Watch as sales increase with
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a dedicated, expert team in
your corner.