How Our Client Increased Revenue with Google Ads

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0
%
Increase in Revenue from Google Ads
0
%
Return on Ad Spend Maintained

Meet the Business

We partnered with a national professional services firm whose services are designed to help companies improve financial performance, solve complex accounting issues, and ensure compliance with financial regulations.

Marketing Goals

Their marketing goals revolved around enhancing their Google Ads performance and driving more conversion value. Through a strategic focus on optimizing their Google Ads campaigns, we have helped them increase their revenue from Google Ads while still maintaining a high ROAS. Over the course of our partnership, this client has seen measurable growth in their conversion value, reflecting the impact of a tailored and data-driven approach.

The Challenge

Scaling a business while maintaining a high Return on Ad Spend (ROAS) is no easy task, especially in a competitive market. For our client, the challenge wasn’t just about getting clicks—it was about driving substantial revenue and conversion value without sacrificing efficiency or profitability. The goal was to dramatically increase their Google Ads performance while ensuring that every dollar spent was contributing to long-term growth. With so many players in the field, the need to maintain a balanced approach between scaling aggressively and preserving high ROAS was paramount. But with the right strategy and execution, we were up for the challenge.

Our Approach

Ad Copy Optimization

We crafted compelling, action-oriented ad copy designed to resonate with their target audience and drive engagement with their company.

Keyword and Audience Targeting

We analyzed the search terms and adjusted the targeting to focus on high-intent keywords. This enabled the ads to appear for relevant search queries.

Enhanced Ad Assets and Landing Pages

We kept the ads engaging by updating their visual and textual assets. In tandem, the landing pages were optimized to make it easy for visitors to find information, build trust, and take action.

Testing and Iteration

We conducted rigorous A/B testing across various ad elements, including copy, visuals, and landing pages, to identify the combinations that yielded the highest conversion rates.

Our Results

First Two Quarters vs. Last Two Quarters
Through our optimization efforts, we saw an increase in conversion value which led to company growth over the course of the year. Here’s a snapshot of the measurable improvements:

  • 60% Increase in Revenue from Google Ads
    First Two Quarters: 1.2 Million | Last Two Quarters: 1.9 Million
  • 480% ROAS Maintained

Our focused efforts especially on A/B testing landing pages in the second half of 2024 gave us data to make decisions proven to boost conversions. They are now better equipped to continue building on these successes and attract even more clients in the future.

Are You Ready to Get Results?

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