How Provo Car Doctors Drove More Consistent Website Leads
More Leads
Increase in Conversion Rate
Increase in Ad Effectiveness
Meet the Business
Provo Car Doctors is an affordable auto repair shop located in Provo, Utah, since 1995. Being a family-owned business, Provo Car Doctors gives personalized care for cars in an honest and professional manner. This company understands how important client’s vehicles are so they treat them as if they were their own.
Marketing Goals
Our client, Provo Car Doctors, wanted an increase of calls, or leads for their business. Their biggest and most important goal was to get more people into their shop so they could service their vehicle for them. We decided the best way for Provo Car Doctors to increase their leads and clients was through consistent Google Ads optimization.
The Challenge
Our Approach
Ad Copy Optimization
Keyword and Audience Targeting
Enhanced Ad Assets and Landing Pages
Testing and Iteration
Our Results
- 101 More Leads Generated
Period 1: 490 | Period 2: 591 - 20.33% Increase in Conversion Rate
Period 1: 16.54% | Period 2: 19.91% - 69.67% Increase in Ad Effectiveness
Period 1: 3.19% | Period 2: 5.41%
Over the course of our partnership, Provo Car Doctors has seen measurable growth in their conversion rate, reflecting the impact of a tailored and data-driven approach.
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