Skip to content
Sebo Marketing
Sebo MarketingSebo Marketing
  • Marketing Services
    • SEO
      • On-Page SEO
      • Off-Page SEO
      • Technical SEO
      • Local SEO &
        Google Business Profile
    • Websites
      • WordPress
      • Hosting & Maintenance
    • Google Advertising (PPC)
      • Google Search Ads
      • Digital Display Ads
      • YouTube Ads
      • Local Service Ads
      • Landing Page Development
    • Social Media Advertising
      • Meta Ads
        (Facebook & Instagram)
  • Pricing
  • Case Studies
  • Meet Sebo
    • #
    • Meet Sebo
      • Our Approach
      • Meet the Team
      • Visit the Sebo Marketing Office
    • Contact Widget
      • Contact Sebo

        (801) 227-7326
        [email protected]
        3520 N University Ave #150 Provo, UT 84604
  • Resources
    • Learning
      • Website Performance Checklist
      • Recommended Marketing Tools
      • Google’s Algorithm, Trends & History
      • Giving Sebo Access
      • Blog
    • Events
      • All Events
      • Bootcamps
      • Networking
    • Partner Programs
      • Partner With Us
      • Utah Marketing Group
    • Bootcamp Widget
      • Free Website Bootcamp!

        Learn SEO, Google Ads, and more with expert marketers from Sebo. Free full-day class, lunch included!

        Reserve Your Spot
(801) 227-7326Let's Talk
  • Marketing Services
    • SEO
    • Websites
    • Google Advertising (PPC)
    • Social Media Advertising
    • Additional Information
      on Our Services
      • On-Page SEO
      • Off-Page SEO
      • Technical SEO
      • Local SEO &
        Google Business Profile
      • WordPress Development
      • Hosting & Maintenance
      • Google Search Ads
      • Digital Display Ads
      • YouTube Ads
      • Local Service Ads
      • Landing Page Development
      • Facebook & Instagram Ads
  • Pricing
  • Case Studies
  • Meet Sebo
    • Our Approach
    • Meet the Team
    • Visit the Sebo Marketing Office
  • Resources
    • Bootcamps
    • Events
    • Networking
    • Partner With Us
    • Utah Marketing Group
    • Learning Center
      • Increase Profits with the Website Performance Checklist
      • Recommended Marketing Tools
      • Google’s Algorithm, Trends & History
      • Giving Sebo Access
      • Blog

How Sumsion Business Law Tripled PPC Lead Volume

We have worked with Sumsion Business Law running ads on Google for a few years. They increased their spend in hopes to significantly increase their lead volume. We worked diligently in their account to help them achieve their goals and were able to see significant increases, including improving overall cost per conversion.
This field is for validation purposes and should be left unchanged.
0
%
Increase in PPC Leads
0
%
Increase in Paid Traffic
$
0
Decrease in Cost Per Lead

Meet the Business

Sumsion Business Law is a top business law firm in Utah. They are results oriented and save their clients thousands of dollars with their unique billing structure. With 50+ years of combined experience, Sumsion Business Law makes their clients happy, while offering a wide variety of legal services.

Marketing Goals

Sumsion Business Law had more budget for their online marketing and the goal was to maximize that additional budget. We knew we needed to expand our target to ensure we would be able to fulfill the expectations of the client. After reviewing all their services, we decided the best course of action would be to create a campaign to target new keywords they were not previously targeting. It’s essential when we set up a new campaign that we ensure our targets are wide enough to gain traction, but narrow enough that we aren’t wasting budget on irrelevant terms. We do this through carefully choosing the best keywords, writing a compelling ad, and then pointing that ad to a relevant and actionable landing page.

The Challenge

Sumsion Business Law had an ambitious goal. With additional budget, we usually will first look at what is already performing well and could benefit from additional spend. In this case, the data was showing that throwing more money at our already optimized campaigns wouldn’t yield additional profits, so the best course of action was to target new areas of the business we were not previously advertising.

Our Approach

Budget Allocation

We want to make sure the budget is going to the right places. We first looked at our current targets to see if they could benefit from more budget, or if the best course of action would be to target new keywords that might yield higher profits.

Account Expansion & KW Research

Once we established the current campaigns were optimized as well as they can be, we considered expanding into new services with the additional budget. In order to do this, we perform extensive kw research and conduct ongoing checks of search terms to ensure we are targeting the most profitable terms

New Ads & Landing Pages

Once we’ve chosen the right keywords, we make sure we have dedicated landing pages relevant to those keywords. This allows for a better overall user experience and leads to higher conversion rates.

Our Results

Increase in 6 Months
After executing a tailored PPC strategy, Sumsion Business Law saw considerable growth over the course of 6 months, demonstrating the usefulness of doing PPC account research and implementation. Here’s a snapshot of the measurable improvements:

  • 265% Increase in Leads
    May: 29.76 | October: 108.50
  • 297% Increase in Traffic
    May: 212 | October: 842
  • $1.90 Decrease in Cost Per Lead
    May: $39.62 | October: $37.62

Overall, the client was pleased with the increase in the volume of their leads. Their budget was going to all the right places and they enjoyed the extra clients coming from their PPC ads.

Are You Ready to Get Results?

Contact Sebo
Marketing

Let’s talk through your goals to
see if we’re a match to help you
reach your objectives.

Get a Marketing
Audit & Proposal

Our veteran team will deliver a
thorough marketing audit and
roadmap proposal.

Enjoy Increased
Leads & Growth

Watch as sales increase with
a dedicated, expert team in
your corner.
This field is for validation purposes and should be left unchanged.

Project navigation

PreviousPrevious project:Wilson DiamondsNextNext project:Professional Services Firm
Trust the experts at
Sebo Marketing
Google Premier Partner
Top Digital Marketing Agency in Provo
Get smarter about digital marketing — request a website audit.
This field is for validation purposes and should be left unchanged.

Sebo Marketing

About
  • About
  • Pricing
  • Our Approach
  • Meet the Team
  • Contact
Resources
  • Case Studies
  • Blog
  • Bootcamps
  • Partnerships
Marketing Services
  • About
  • Pricing
  • Our Approach
  • Meet the Team
  • Contact

(801) 227-7326 3520 N University Ave #150, Provo, UT 84604

© 2025 Sebomarketing, Inc. All Rights Reserved. Terms & Conditions Privacy Policy

Sebo Marketing

Go to Top