Common PPC Pricing – What to Expect
Pay per click advertising is one of the most effective ways of broadcasting your business to thousands of new prospects. The ROI is impressive, but how much does PPC cost?…
How Does Google PPC Work?
What exactly is PPC advertising? PPC stands for pay-per-click and is a great way to drive traffic to one’s website. Millions of businesses use PPC advertising as part of their…
How to Make Money with Google Ads
Google Ads is a powerful tool that allows companies to drive relevant traffic to their website. It can be used by anyone with a website. Within Google Ads, there are…
Pay for Performance: Great for PPC, Harder for SEO – But Possible at Sebo Marketing
One of the things that people often tell you about SEO is that there are no shortcuts. Things like buying backlinks, for example, will usually backfire on you because Google…
What is an Ad Group and Why You Should Organize Your Pantry
The term “ad group” usually surfaces in conversations regarding Google Ads. Haven’t heard of Google Ads? Here’s a quick guide to the beginning of Google and its pay-per-click advertising platform.…
Research vs All Star PPC Keywords
Let’s discuss an important PPC strategy. For starters, let’s assume that you have a well designed PPC account. You’ve done a great job separating your keyword phrases into smart Ad…
Google AdWords is Now Google Ads
On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that “Google AdWords is becoming Google Ads”. Why Did Google Change the Name? When Google AdWords…
PPC Optimization
So, now you have a PPC account and it is working for you. What’s next with the account? Just let it keep running and have it work for you month…
The 4 Key Parts of a PPC Ad
Example of a PPC Ad at the Top of the Page Example of a PPC Ad on the Right Side of the Page 1. The PPC Headline or Title This…
Has Google’s Broad Match ‘Over-Expanded’ Itself?
by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded…