Identify Key Events to Track in GA4
In GA4, Key Events are the cornerstone of measuring success. These events are the user interactions you want to track on your website to understand how visitors are engaging with your content and driving business outcomes.
What Key Events Should You Track?
To ensure your website is capturing the most valuable data, focus on the actions that align with your business goals. Here are some examples of Key Events you might want to track:
- Form Submissions: Track when a user submits a contact form, inquiry form, or newsletter sign-up.
- E-commerce Transactions: Track when a purchase is made, including the products bought and the transaction value.
- Button Clicks: Track key interactions like clicking a “Call Now” button, a “Get a Quote” button, or any other important call to action.
- Video Engagement: Track how users interact with videos on your site (e.g., play, pause, complete).
- File Downloads: Track when users download resources such as brochures, whitepapers, or case studies.
The right Key Events will vary based on your website’s purpose, whether it’s generating leads, selling products, or building engagement.
Need Help Setting Up GA4?
Setting up and configuring the right Key Events in GA4 can be a complex process. If you’re unsure where to start or need help customizing your event tracking, Sebo Marketing is here to assist. Our team can work with you to ensure your GA4 account is properly set up and tailored to track the Key Events that matter most for your business.