What is Website Optimization?
All websites should have a specific purpose or role in your organization. The purpose might be to generate leads or sales. The purpose might be to assist your sales team or support employees to make them more efficient. Your website might simply be a nice brochure for your company.
Website optimization is a long and involved process to ensure that your site is effective in accomplishing its stated purposes and objectives.
How is Website Optimization Different From Search Engine Optimization?
Search engine optimization is the process of making your pages attractive to search engines. Search Engine Optimization is about achieving better rankings and more visitors to your site.
Website optimization is the process of making your website attractive to your site visitors. Website Optimization is designed to ensure that you have an easy-to-use website that increases your bottom line via increased sales and reduced costs.
How Does Sebo Improve Website Optimization?
- Monitoring Conversion Rates – The term conversion rate refers to the effectiveness of your site in having your end visitors do what you want them to do. For example, if your goal is to get someone to download a free trial of your software, and 10 out of every 100 visitors to your site download the free trial, your site has a conversion rate of 10%.By understanding the purpose of your site, we can measure how effective it is in accomplishing that purpose. Website optimization is the process, where over time, your website becomes more effective, and your conversion rates improve.
- Monitoring Visitor Behavior – Just as your site has a specific purpose, each page on your site should have a specific purpose. Most pages on the site are designed to get people to click on a specific link that corresponds to what you want them to do next. Some pages confuse people and cause them to leave your site. Other pages are effective in moving visitors through your site.By monitoring specific visitor behavior, we can find out which pages are effective in helping your visitors move along the path to conversion.
- Testing Marketing Messages – When your site is built, there are specific words, phrases and sentences used throughout the site. Are those words and phrases written effectively? Is there a better way of saying the same thing? Is there a better way of conveying how your product or service benefits your customers and makes their lives easier?Monitoring and tweaking your marketing messages over time is the only way to know if you are saying the right things in the right way.
- A/B Testing – A/B Testing is one of the key website optimization tools that makes websites so powerful. This is because A/B Testing allows you to quickly compare effectiveness of competing ideas. A/B Testing is the website optimization process of building two versions of the same page, but tweaking one part at a time. In other words, you make two identical pages, but on page A, you use one phrase at the top, and on page B, you use an alternate phrase. You rotate the pages, so over time both of the pages receive an equal number of visitors. Pretty soon, you might find that one page clearly outperforms the other page. You then repeat the process over and over and over…As you can tell, A/B Testing requires a lot of time, patience, and expertise. Sebo not only provides A/B Testing for our clients, but we actually enjoy it! This is because A/B Testing is a website optimization method that really works and benefits our clients.
