The 4 Key Parts of a PPC Ad
Example of a PPC Ad at the Top of the Page Example of a PPC Ad on the Right Side of the Page 1. The PPC Headline or Title This…
Has Google’s Broad Match ‘Over-Expanded’ Itself?
by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded…
Google’s PPC Optimization Tips
Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your ad is shown throughout…
Website Keyword Lists
Website Keyword Lists Effective Websites Start with Effective Keyword Lists A well designed Website must have a set of targeted keywords built into the navigation of the site. Each page…
What is PPC (Pay-Per-Click) Advertising?
Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on “keywords” that they believe their target market (people they think would be interested…
Writing Effective PPC Ads
Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story – Uncover, Light-Up, Reveal, all convey pictures…
Utah Affiliate Program Experts
What is an Affiliate Program? Affiliate marketing is a method of promoting your web business through other people and their website. In an affiliate program, the person who drove the…
Utah Website Optimization Specialists
What is Website Optimization? All websites should have a specific purpose or role in your organization. The purpose might be to generate leads or sales. The purpose might be to…
Utah PPC Experts
What is PPC? PPC is short for Pay-Per-Click advertising. PPC is an advertising technique where advertisers bid on keywords they believe their target market would type into the search bar…