Every client is unique, and so are their needs. In general, SEO work can either be done on an existing site, or a new SEO-friendly website can be created for our clients. Based on these situations, we provide unique and customized SEO pricing proposals to every potential client of Sebo Marketing after gathering details and performing our own research. The pricing can vary greatly based on who is doing what, how many phrases are being targeted, and the desired speed of results.
We typically customize your pricing based on your budget and how aggressively you want us to work on your site each month. However, in all cases, Sebo never uses long contracts. Every client has the right to leave us anytime. We think that you must feel comfortable with the progress we make and each and every month on your website.
Which Plan is Best For Me?
There are a myriad of factors that determine what type of SEO plan is right for you. Some include:
- The difficulty of the keywords you want to target
- The timeline you want results
- Creation of SEO Strategies
- Work done internally by Sebo Marketing employees
- Work completed by other people or 3rd party providers
- Reporting and Communication
Below we take a look at Sebo’s approach to these factors:
Keyword Difficulty
One of the first factors we consider is the level of difficulty of the keywords you want to target. How competitive a particular keyword topic is directly affects your site’s ability to rank for it. Some questions we consider are:
- How does your site’s content compare to what’s ranking?
- How strong is your domain compared to your competitors?
- Is your site already ranking for that keyword, or will you need to start from scratch?
In our initial audit you will receive a keyword difficulty report.
Timeline of Results
Second is the timeline that you want results. How urgently are you looking to rank? SEO is a long-term strategy, where depending on the difficulty of the keyword, results can take 6+ months. Are you looking to get your site ranking right away, or are you willing to invest in your site’s organic longevity? If you are looking to rank ion Google immediately, then you may want to consider an Google Ads approach instead.
Creation of SEO Strategies
SEO needs thoughtful planning. After reviewing keyword difficulty levels, what keywords are going to be targeted? What is the current ranking of those keywords? Based on these answers some common SEO strategies include:
- Optimizing existing content on your site
- Researching and adding new content on the site
- Getting links from other sites pointing to that content
Each keyword generally requires its own unique strategy. In some cases, clients know what they need and we simply help implement those strategies. In other cases, clients rely on the SEO experts at Sebo to create and implement these strategies.
SEO Work Done by Sebo Employees
Once the strategies are defined, we need to decide who will be doing what parts of the strategies. Are you writing the content or are we? Once the content is written will your team be adding it to the site or will we? Depending on your business’ needs, we are very happy to write content, optimize existing content, and do much more to get the SEO results you desire.
SEO Work Done by Your Team or 3rd Party Providers
When possible, we prefer when the client writes their own content (you know your brand the best). We have a lot of clients who will – under our guidance – write content around specific keyword phrases. Once the content is written, they send it to us. We review it, post it to the site, and then optimize the page from an SEO perspective.
Depending on the scenario, we may need to hire a 3rd party to write the content for you. This potentially could extend to involving a 3rd party to write content and link to that content to your site. This will be discussed with each client.
Reporting and Communication
Some people want lots of information about what is going on. Others just want to know things are heading in the right direction. How much we talk, how complex the reporting you want also affects the prices you pay for SEO help.
Based on these factors listed above, our Marketing Coordinators will craft a customized proposal best suited to achieve your goals.
I Have a Small Budget, Is There a Less Expensive Option?
That’s a great question. In summary, SEO really does take a lot of work. However, some companies want to make progress with their site, but they need to work with a smaller budget. This is possible, but very reasonable and realistic expectations need to be set. In summary, if it’s ok for the results to take longer or you are going after less competitive phrases, we can definitely help. In general, Sebo is quite a bit cheaper than many other established agencies. In addition to our competitive pricing, remember that our 20 years of SEO experience is very valuable. We’ve been through literally over 5,000 SEO algorithm changes. We know how Google works when it comes to SEO.
Do you offer consulting?
Sometimes while developing a new site or trying to manage your different marketing channels, you want to periodically tap into the knowledge of an expert. Sebo can connect you to one of our expert Marketing Coordinators to help as needed. Consulting fees start at $200/hr and vary per project.
