How Pure Meal Prep SD’s Organic Keyword Rankings, Impressions, and Clicks Skyrocketed

They had a solid SEO foundation, but were struggling to get their main keywords to the top of page 1. We implemented an SEO strategy to help them accomplish these goals.

This field is for validation purposes and should be left unchanged.
0
%
Increase of Organic Keyword Rankings for 4 Target Keywords in 10 Months
0
%
Increase in Organic Clicks From 4 Target Keywords in 10 Months
0
%
Increase in Number of Keywords on Page 1 in 10 Months

Meet the Business

Located in San Diego, Pure Meal Prep SD provides a weekly meal prep service featuring fresh, chef-prepared dishes made from quality ingredients. Their rotating menu includes a variety of options to suit different preferences and lifestyles. Meals are delivered locally and designed for convenience—just heat and enjoy.

Marketing Goals

Pure Meal Prep SD came to us looking to improve their online presence and increase the number of sales coming through their website. They had a great product and loyal customer base, but there was plenty of room to grow their digital presence. Our goal was to help them grow by driving more qualified, organic traffic.

The Challenge

When we began working with Pure Meal Prep SD, they had a lot figured out already. They had a great product, a loyal customer base, and a good-looking website. They knew they had some traffic coming in through their website, but weren’t sure what was/ wasn’t working. They weren’t sure which keywords were valuable, how to optimize their pages for search engine visibility, or how to determine whether or not their online efforts were making a difference.

Our Approach

Keyword Research and Implementation

We performed in-depth research to identify the most relevant and valuable keywords for their business. We determined that by far the 4 most valuable keywords for them to go after were:

- san diego meal prep
- meal prep san diego
- san diego meal delivery
- meal delivery san diego

We then structured their content around those keywords to give each page the best chance of ranking in Google search results.

Strategic Page Creation

We created optimized location pages, blog pages, and regular pages, each with a unique keyword focus. These pages included custom URLs, keyword-rich H1 headers, SEO-friendly title tags, and well-crafted meta descriptions designed to drive clicks and conversions. In particular, we made sure that our 4 focus keywords were well represented.

Link Building

To strengthen the authority of their website and improve rankings for competitive keywords, we built high-quality backlinks from relevant and reputable sources. These links helped boost the site’s domain authority and sent strong signals to search engines that the content on Pure Meal Prep SD’s site was trustworthy and valuable, supporting long-term growth in search visibility. Again, we focused the bulk of our links on pages that were specifically optimized for our 4 target keywords.

Our Results

January 2023 – October 2023
After implementing these changes, we saw significant improvements in keyword rankings, impressions, and organic traffic. In October, 9 target keywords were in the top 10 of organic search results. See the results:

    • 339% Increase in Organic Keyword Position for 4 Target Keywords
    • “meal prep san diego” – Jan: Position 9.4 -> Oct: Position 2.8
    • “san diego meal prep” – Jan: Position 7.7 -> Oct: Position 2.8
    • “san diego meal delivery” – Jan: Position 22.8 -> Oct: Position 6.2
    • “meal delivery san diego” – Jan: Position 15.6 | Oct: Position 5
    • 209% Increase in Monthly Organic Clicks From 4 Target Keywords
    • “meal prep san diego” – Jan: 48 Clicks -> Oct: 107 Clicks
    • “san diego meal prep” – Jan: 29 Clicks -> Oct: 45 Clicks
    • “san diego meal delivery”– Jan: 1 Click -> Oct: 6 Clicks
    • “meal delivery san diego” – Jan: 0 Clicks -> Oct: 5 Clicks
    • 57% Increase in the Number of Keywords on Page 1 of the SERP
    • February: Ranking Keywords – 68
    • October: Ranking Keywords – 122

As you can see, the account has come a long way! There’s still work to do to get these keywords to the top, but they’ve made a lot of progress and area headed in the right direction These results highlight the impact of strong SEO fundamentals. With the right strategy—focused on relevant keywords, optimized pages, and consistent content—businesses like Pure Meal Prep SD can achieve impressive growth in a short amount of time and build long-term visibility that continues to pay off.

Keyword Position and Clicks

Keyword 1 Position

Keyword 2 Position

Keyword 3 Position

Keyword 4 Position

A 2025 Look Into the Account

Are You Ready to Get Results?

Contact Sebo
Marketing

Let’s talk through your goals to
see if we’re a match to help you
reach your objectives.

Get a Marketing
Audit & Proposal

Our veteran team will deliver a
thorough marketing audit and
roadmap proposal.

Enjoy Increased
Leads & Growth

Watch as sales increase with
a dedicated, expert team in
your corner.
This field is for validation purposes and should be left unchanged.