5 Key Search Engine Optimization Tips
Take a moment and think through the top 5 terms that people would search for if they are looking for a product or service you would sell. Now go to…
The 3 Essential Parts to Search Engine Optimization
Search Engine Optimization (SEO) is the core service offered by Sebo Marketing. Our entire business was initially based on our SEO expertise and our previous successes with SEO. What are…
The Importance of Internal Links
Spiders will use your own site’s navigation to determine which pages on your site are the most important to you. The more important the page is, the better that page…
HTML Compliant Code
Web browsers have created crawlers, commonly known as spiders, to look at your website’s code. Spiders are pretty good at overlooking coding errors, but the more your site’s code complies…
Harness the Power of Google Site Maps
Google’s suite of webmaster tools provide you an easy way to make your site more Google-friendly. Google’s tools can show you how Google sees your site, helps you diagnose problems,…
Fix Web Crawl Errors
After having the major search engine spiders crawl your site, the search engine spiders can provide a list of errors they discovered. We closely monitor these results to help fix…
External Links
Increasing External Links to Your Website As part of the criteria used in ranking sites, spiders have built into their formula (called an algorithm) a factor that takes into account…
The 4 Key Parts of a PPC Ad
Example of a PPC Ad at the Top of the Page Example of a PPC Ad on the Right Side of the Page 1. The PPC Headline or Title This…
Has Google’s Broad Match ‘Over-Expanded’ Itself?
by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded…
Google’s PPC Optimization Tips
Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your ad is shown throughout…