Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on “keywords” that they believe their target market (people they think would be interested…
Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story – Uncover, Light-Up, Reveal, all convey pictures…
What is an Affiliate Program? Affiliate marketing is a method of promoting your web business through other people and their website. In an affiliate program, the person who drove the…
What is Website Optimization? All websites should have a specific purpose or role in your organization. The purpose might be to generate leads or sales. The purpose might be to…
What is PPC? PPC is short for Pay-Per-Click advertising. PPC is an advertising technique where advertisers bid on keywords they believe their target market would type into the search bar…
PPC is short for Pay-Per-Click advertising. PPC is an advertising technique where advertisers bid on keywords they believe their target market would type into the search bar of a search…
Setting up a PPC account effectively requires forethought and experience. A set up has a number of parts to it: Determining the goal of the account Researching the keywords that will generate your…
There are a lot of things to consider when building a website that uses the best conversion rate practices to effectively convert visitors into leads or customers. Conversion Rate Tip…
Sebo believes that PPC, when done correctly, can and usually should be a major part of every company’s online strategy. The power of PPC to learn and to test is extremely…
Every client is unique, and so are their needs. In general, SEO work can either be done on an existing site, or a new SEO-friendly website can be created for…