Cross Device Tracking in Google Analytics
How does Google Analytics treat visitors when that same person visits your site on multiple devices? For example, John does a Google search on his computer, sees a PPC ad,…
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Google AdWords is Now Google Ads
On June 27 2018, Sridhar Ramaswamy (the Senior VP of Ads at Google), announced that “Google AdWords is becoming Google Ads”. Why Did Google Change the Name? When Google AdWords…
Why Did Google Buy Waze?
In July, Google reached out to me to talk about Waze and some very interesting developments. I got on several calls with Google and we reviewed a new way to…
More Website Traffic
One of the most common requests we get is something like We have a brilliant [idea, product, service, etc], but just too few people know about us. We like our…
SEO Companies in Utah
I regularly get asked about what makes Sebo different than the other SEO companies in Utah. Here are some of the more common questions I get. Where are Sebo’s clients?…
The Only 2 Metrics You Need to Predict If Your Digital Marketing Will Be Profitable
Digital Marketing is unique because of its ability to measure and record customer behavior. You can track practically anything on your website. Unfortunately, if you’re a beginner to online marketing,…
