by Tim Daly, Friday, April 20, 2007 MediaPost Publications AS PAID SEARCH engine marketing matures, so do the strategies marketers employ to manage their campaigns. When Google introduced the expanded…
Show Your PPC Ads More Often Your daily budget determines how often your ad is shown for your keywords. To maximize the number of times your ad is shown throughout…
Website Keyword Lists Effective Websites Start with Effective Keyword Lists A well designed Website must have a set of targeted keywords built into the navigation of the site. Each page…
Pay-per-click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on “keywords” that they believe their target market (people they think would be interested…
Writing Effective PPC Ads There are 5 Main Components of Successful PPC Ads Verbs that create a mental picture or tell a mini-story – Uncover, Light-Up, Reveal, all convey pictures…
What is an Affiliate Program? Affiliate marketing is a method of promoting your web business through other people and their website. In an affiliate program, the person who drove the…
