How Our Client Boosted Lead Generation – A Growth Success Story

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Meet the Business

Our client is a company in the general category of dance. They wanted to begin advertising on Google’s platform to increase lead generation from their website. We created their account from scratch and even helped them launch an entirely new product category through Google ads. Year over year traffic and conversion rates are well ahead of the previous years numbers before launching their account, proving the efficacy of our strategy.

Marketing Goals

At Sebo, we have been specializing in pay per click advertising for over a decade, from account creation to account optimization and maintenance, our goal is to help our clients achieve their online advertising goals. This client wanted to increase their leads and expand into a whole new product category so this was right up our alley. With this client, ventured into creating a brand new Google ads account from scratch and from there we’ve been able to increase leads significantly and then maintain them at a high level within a year of working on the account. 

The Challenge

When it comes to PPC, there are so many different aspects to consider – it’s essential to have an account set up properly from the beginning to get accurate and profitable results. Data tracking must be set up correctly and campaigns must be created with the correct content and strategy. The main “challenge” for this account was that we were starting from scratch.

Our Approach

Proper Data Collection

With a new account, we always make sure we are collecting conversion data properly. It is impossible to optimize an ads account without good data collection. This is the key to knowing how successful your campaigns are and knowing what action to take next.

Effective Targeting

Other areas we address before running ads include audience targeting, location targeting, ad schedules, etc. For someone new to ads, these areas can be easy to overlook, but it is imperative they are addressed if you want good results.

Keywords, Ad Text, & Landing Pages

One of the most important aspects of an ads account is targeting the right keywords with the right ads and sending visitors to the right landing page. We work hard to make our client’s keyword, ads, and landing pages cohesive so that we are not only getting the right kind of traffic, but that traffic is converting into a paying customer.

Ongoing Optimization

Even after an account is set up, we still go through and regularly check that everything is working and running properly, and if we aren’t getting the results we want, we optimize the account by testing various elements until each campaign is successful and profitable.

Our Results

From the Start of their Account
After we created our client’s Google ads account and set up data tracking correctly, the client could immediately see an increase in the number of leads for their business. And within months, the conversions skyrocketed. Here is a snapshot of the measurable improvements:

  • 316% Increase in Average Monthly Conversions
  • 23,000 Clicks
  • 4,000+ Conversions / Leads
  • 17% Conversion Rate

These results illustrate how setting up and utilizing a Google ads account the right way can help a company increase their leads and even expand into entirely new product categories.

*** Above is the average conversions from the first 4 months of starting the account compared to the average amount of conversions from the last 4 months of that year.

Are You Ready to Get Results?

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Marketing

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Audit & Proposal

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thorough marketing audit and
roadmap proposal.

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Leads & Growth

Watch as sales increase with
a dedicated, expert team in
your corner.
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