How Wilson Diamonds Boosts Traffic and Conversions
Increase in Online Presence
Improvement in Page Ranking
Increase in Organic Conversions
Meet the Business
Bringing happy couples together for a while now, Wilson Diamonds delivers high quality and low price jewelry. They have a friendly team that never pushes you for a ring they know you couldn’t afford. Affordable quality is always the Wilson Diamonds goal.
Marketing Goals
Wilson Diamonds has been a long-time client and, working with our services since 2012, they have grown substantially. Consistently updating trending keywords and search terms that would best serve them. The main goal was to rank at the top of google by making sure the keyword for the page fit best practices, leading to their site appearing for those search terms that bring in conversions.
The Challenge
Anyone who’s ever looked into the Utah jewelry market knows it’s fiercely competitive—especially when it comes to engagement rings and custom diamond pieces. With countless local and national retailers fighting for online visibility, getting noticed is no small feat. Since the first page of Google (let’s be honest, the only page people pay attention to) only shows a limited number of results, it was absolutely critical for us to get Wilson Diamonds’ website ranking there. In a space where every click matters, earning a top spot in search results was both a challenge and a necessity.
Here’s a look at how competitive some of their main keywords were:
Our Approach
In-Depth SEO Audit
Content Expansion
Monthly Keyword Research
Link-Building Strategy
Our focused approach resulted in measurable increases across the board, illustrating the effectiveness of combining technical SEO, content optimization, and link-building strategies to drive meaningful growth.
Our Results
- 26% Increase in Organic Website Visitors in Recent Years
Year 1: 23,462 | Year 2: 29,603 - 26% Increase in Organic Engaged Sessions in Recent Years
Year 1: 16,487 | Year 2: 22,876 - 182% Increase in Organic Conversions in Recent Months
1st 2-Month range: 2,357 | 2nd 2-Month Range: 6,388
These results illustrate how combining technical SEO, content optimization, and strategic link-building can significantly impact website traffic, engagement, and conversions.
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