How Wilson Diamonds Boosts Traffic and Conversions
Increase in Online Presence
Improvement in Page Ranking
Increase in Organic Conversions
Meet the Business
Bringing happy couples together for over 50 years now, Wilson Diamonds delivers high quality jewelry at the best price. They have a friendly team that strives to be helpful, not pushy. They have a ring for every budget; unbeatable value is always the Wilson Diamonds goal.
Marketing Goals
Wilson Diamonds has been client of ours since 2012 (over 13 years!) and in that time, their online presence has grown substantially. It goes without saying, but in the 10+ years that we have been woking together, the digital landscape has changed dramatically. Staying on top of trending keywords and identifying search terms that would best serve them has been a big focus over the years. Regardless of these changes, ranking at the top of Google search results is, of course, still the goal.
The Challenge
Anyone who’s ever looked into the Utah jewelry market knows it’s fiercely competitive—especially when it comes to engagement rings and custom diamond pieces. With countless local and national retailers fighting for online visibility, getting noticed is no small feat. Since the first page of Google (let’s be honest, the only page people pay attention to) only shows a limited number of results, it was absolutely critical for us to get Wilson Diamonds’ website ranking there. In a space where every click matters, earning a top spot in search results was both a challenge and a necessity.
Here’s a look at how competitive some of their main keywords are:
Our Approach
In-Depth SEO Audit
Content Expansion
Monthly Keyword Research
Link-Building Strategy
Our focused approach resulted in measurable increases across the board, illustrating the effectiveness of combining technical SEO, content optimization, and link-building strategies to drive meaningful growth.
Our Results
- 26% Increase in Organic Website Visitors YOY
2023: 23,462 | 2024: 29,603 - 910K -> 1.3M Impressions in the Last 6
Q3-Q4 2024: 910,000 | Q1-Q2 2025: 1,300,000 - 182% Increase in Organic Conversions in Recent Months
1st 2-Month range: 2,357 | 2nd 2-Month Range: 6,388
These results illustrate how combining technical SEO, content optimization, and strategic link-building can significantly impact website traffic, engagement, and conversions.
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