What is an Affiliate Program?
Affiliate marketing is a method of promoting your web business through other people and their website. In an affiliate program, the person who drove the visitor to your site and produced a sale, gets a commission.
What is an Affiliate Program Advertiser?
An advertiser is a company or person with a product or service they want others to promote for them. They pay a commission when someone drives visitors to their site and those visitors perform a desired action.
What is an Affiliate Program Publisher?
A publisher is the person (this person is often called an affiliate) who gets rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.
What is an Affiliate Network?
Affiliate programs can either be run and managed by an individual company or be run by a network. Some key benefits of using an affiliate network are:
- Networks assist in recruiting publishers for you
- Networks take care of accounting, tracking, and payments to your affiliates
- Networks provide a very efficient way to manage a successful affiliate program
Why are Affiliate Programs so Effective?
Affiliate programs essentially allow you to have a guaranteed return on investment (ROI). This is because with an affiliate campaign, you only pay a commission after you generated revenue.
This essentially means that you can decide how much you are willing to spend per sale. Obviously, you do need to make your affiliate program attractive to publishers for them to want to promote your program.
Does Sebo have Experience with Managing Affiliate Programs?
Some of our employees first started becoming involved in affiliate programs in 2003. Since that time, we have successfully managed profitable affiliate programs for manyl clients.
